For the truth to me too at first struck me that children do not aspire to be like their characters

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We consider, first, the Disney strategy is effective, and that influence 35% of the sample is a significant percentage for marketing purposes. But at first we thought it would affect a greater number of children, so we were surprised that data.
Moreover, we conclude that the vast majority of the sample (78%) we want to look like their favorite characters. Yes, the young do not want to look like the characters because they are famous stars, but for his strong personal values.
We were right in thinking that Disney Channel is the favorite channel of children between the ages mentioned above. spongebob The vast majority of respondents see all types of content in television, both child-youth looking at Disney Channel, as more adult, but on other channels. We can find series like The Ship, CSI, Bones, spongebob and even the Queen of Sheba.
In short, children have formed a little thinking, their minds are developed with the TV content and what they see is not always spongebob appropriate to their ages, probably because in addition to being influenced by television are also influenced by their elders, wanting to do what they do see ass-ass I want.
In any study of media consumption read to children more hours conversing with television than with their parents. This is something striking spongebob but known. I found it very interesting one of your conclusions: "The young will not want to look like the characters because they are famous stars, but for his strong personal values." I think this is a positive thing and that not only the producers of infant series should note that through its protagonists may be educating a small viewer across the screen. What have you based this conclusion, for me, so positive?
For the truth to me too at first struck me that children do not aspire to be like their characters by reputation, for life bearing rich ... and if their values such as friendship, companionship ... Our conclusion we draw from the a survey of children in their coelgio spongebob Santiago, who were between 10 and 12 years (6th and 5th grade) and answers most responded that he would like to be like his characters because they had many friends that came out to them the things right. Just a couple of children responded that they would like to be like the characters for "being beautiful and having long hair" or "be millionaires." Anyway ... I think that when we were little and aspired We send the series to fame and the perfect beauty of the stars and we had so consider friendship spongebob as children now.
AS A PARENT OF A CHILD OF 9 YEARS AND SHARING MANY CONVERSATIONS WITH GAMES AND BELIEVE THAT FELLOW CHILDREN WITH LIGHT-NOW ESTÀ EXCEPTIONS - BUT CAN WITHSTAND INCREASED "AVALANCHE" consumerist LACKING A COMPANY SUFFER MANY MANY VALUES AS THIS AND ALTHOUGH THEY PROVIDE A "harder" IMAGE OF THEMSELVES FROM OTHERS ARE MORE THAN OUR GENERATIONS INGENUITY THERE AND MAYBE YOUR SENIOR VALUATION OF FRIENDSHIP ..
Alejandro, I wanted to point out one thing that you have forgotten my mate Julia. In our survey, we also asked a question: "What values will we transmit the Disney spongebob Channel?" The overwhelming response spongebob was friendship, there was a child who said "good spongebob values". That, along with what you already said Julia, was what led us to conclude, rightly we think, what we have put into this post. Something very positive, yes.
Very good resolution of labor: working with children is not an easy task, and I think you have taken good advantage of them. However, do you think that state that children have formed a little thought is really a conclusion? From my perspective, I believe spongebob that with that statement I debisteis of working from the principle of work. We all know from our own personal experience, that children are manipulated and influenciabl