Saturday, April 5, 2014

The strategy of Activision battlelog and Disney with these products battlelog obviously pointing to


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Disney has launched its Infinity to counter the dominance of Activision and Skylanders in a market, battlelog that of video games based on toys, very profitable. In the plans of the house of Mickey Mouse c 'is also the possibility to take advantage of the boundless universe of his property, plus continuously fed by new characters and new movies.
In 2013, Disney Infinity has sold more than Skylanders Swap Force, the third installment in the series came out in the fall. But it would be too simplistic an analysis, given that you have to bring up other factors. First Disney Infinity, which has sold three million copies, released in August, and then had two months ahead. And then Skylanders divided in three games, which, considering the type of product, it should definitely included in the calculation.
If you look at Skylanders as a franchise and as a single game, then, the latter becomes the winner in 2013 in the field of franchise dedicated battlelog to more children. "For the second consecutive year, Skylanders ahead in the sales ranking of franchise dedicated to little more", battlelog she said Eric Hirshberg, chief executive of Activision Publishing.
Both Disney Infinity for Skylanders, battlelog this is the franchise that produce battlelog sales of both video games and with toys that are used to materalizzare the characters in video games. The toys of both franchises occupy important positions on the shelves of major chain retailers of video games and beyond.
The strategy of Activision battlelog and Disney with these products battlelog obviously pointing to a rapid adoption of the software, which is therefore sold at low prices. Once that their games can be found in the homes of families, then we pass to the promotion of toys, which are the basis of the business models of both companies.
"Despite new competition with Disney battlelog Infinity, December 2013 was the best month ever for the Skylanders franchise," said Liam Callahan, market analyst for The NPD Group. This does not mean that Disney Infinity was a flop, rather it is among the top ten positions in the ranking of the most sold games of the year, while no title in the series Skylanders appears in this ranking.
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